This move comes as a result of the role advertisers played in the 2016 election,image via Hannah Murphy
Politics

Google to restrict access to voter data for election advertisers

Google has announced that advertisers who are running political ads will no longer be able to target their ads to people based on their political leanings or voter record. Previously advertisers were able to target their ads based on data that Google collected via user activity. This led to a large amount of controversy during the 2016 election.

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Thu Nov 21 - Reuters

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