The old facebook logo in comparison with the new one. Image via newoin.com
Business

Facebook set afloat new branding strategy to distinguish company from apps & website

Facebook introduces a new logo in 'custom typography' and 'rounded corners' to highlight the difference between the company's main website and app of Facebook and other applications that it owns such as Whatsapp and Instagram. According to Facebook's chief marketing officer Antonio Lucio, this is an attempt to better communicate the ownership structure of the company to people.

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Wed Nov 06 - BBCNews

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